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An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and related industry research) Synthetic data is data generated by computational models to replicate patterns found in real-world research data. In market...
What if, for once, we reversed the roles? At Leger, we are used to asking the questions, analyzing the answers, and...
By Anik Karimjee Canadians are rethinking how they shop for everyday household products, and the shift is both...
By Susan Sanei-Stamp Canadian financial leaders often frame regulation as a trade-off between innovation and...
By Hélène Crépin and Luc Dumont Retail loyalty is one of the most talked-about, and most misunderstood, topics in the...
Economic pressure, behavioral volatility and AI-assisted decision-making are...
For years, Canadian financial institutions have invested heavily in digital...
Are Canadians Confident in Banks’ Preparedness for Economic and Cyber Shocks? The Data...
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