Every month, we conduct a survey of North Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between November 24 and 26, 2023.
Our North American Tracker gives you a glimpse of U.S. residents’ perspectives. It provides valuable insights that allow you to adapt to their shifting behaviors and establish a meaningful connection.
The survey explores U.S. residents’ perspectives on economic uncertainty, household finances, and U.S. politics.
Download the report to learn more.
Some of the key highlights of our survey about economic instability and U.S. politics include…
Economic concerns continue, and are relatively unchanged since last month
- More than half (55%) of U.S. residents think the United States is currently in a recession.
- Three-in-ten (30%) U.S. residents describe their household’s finances as poor (22%) or very poor (8%).
- Almost half of U.S. residents (47%) say they are living paycheck to paycheck.
- More than one third of U.S. residents (36%) who are currently employed are concerned about losing their job in the next 12 months.
Trump continues to receive high support from Republican voters
- If the Presidential election were held today, there would be a small gap between Joe Biden (44%) and Donald Trump (42%).
- Donald Trump is the preferred Republican candidate for president in 2024, receiving the support of more than half (56%) of Republican voters.
- More than half of U.S. residents disapprove of Joe Biden’s job as president (55%), while one third approve (35%).