Innovate beyond tomorrow

Innovate boldly with IDEAvate360, a modern research solution that unites consumer, influencer, and AI insights.

  • ^Future-proof your ideas
  • ^Set new trends
  • ^Propel your brand forward

How does IDEAvate360 work?

Custombuilt by researchers and innovation experts, IDEAvate360 leverages feedback from consumers and established social media/category influencers to understand current trends and see what’s next. Depending on your needs, the system can develop, refine, or validate new ideas at any stage of the innovation process.


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A fully-integrated team of experts

Get well-rounded, successful ideas at every stage of your innovation journey with the help of our collaborative team of qualitative, quantitative, and creative experts.

A modular approach

We offer a tailored experience based on your current ideation phase. Whether you’re testing existing ideas or uncovering new opportunities, our goal is to provide the support you need at every stage.


Dedicated partner

For a more personal and productive collaboration, the researcher you meet on day one stays with you throughout your innovation journey. This continuity means that your ideas are nurtured and guided by someone who understands your vision.

Proven success

IDEAvate360’s idea evaluation model is not just theoretical; it’s validated through real-world success stories. Our portfolio includes case studies from various industries, including food, pet, beauty, and travel.

Influential network

IDEAvate360 includes a vast network of social media influencers ready to provide combined feedback from tens of thousands of followers and be in tune with where your category is heading. By leveraging their insights and reach, we help your brand stay connected to emerging trends and consumer sentiments, ensuring that your ideas are aligned with your target audience’s preferences.

Success stories

“Working closely with our clients, we identified a unique opportunity to answer a common need and develop an innovation testing offering, specifically designed to help in early-stage innovation and be more predictive. Over the past year, this has allowed our clients to move quickly and adapt to changing consumer needs.”

Alicia Ierardi, EVP, Leger U.S.

“We understand the importance of being future-looking, both from a client perspective and in building our research offerings. IDEAvate360 includes category influencers and predictive modeling to do just that. We are proud that this approach helps our clients to grow and stay ahead of their competition.”

Tracey Berkenbush, Senior Vice-President, Leger U.S.

“As a researcher, it’s inspiring to work on modern, advanced research techniques to help our clients better prepare for the future.”

Jenna Varites, Research Director, Leger U.S.

Redefining innovation across industries


Rely on data and validated research at every stage of the innovation process. We synthesize consumer and influencer insights using a validated success model to help you confidently launch new products or services.

Trendsetting ideas

Keep your finger on the pulse of current trends, stay ahead of the curve, and become a trailblazer in your industry.

Streamlined success

IDEAvate360 minimizes risks while maximizing success so you can adapt and thrive in the ever-changing marketplace.

Personalized journey

We recognize that your innovation journey is unique.
Our integrated team leverages years of innovation, research experience, and influencers within your specific category to help you bring your concepts from inception to impactful realization.

Future-proof your ideas

Innovate boldly and propel your brand forward.