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Cube AI Insights: You Bought 30 Seconds. You Got 2.
Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads memorable before viewers scroll away.Across hundreds of ad tests, Cube AI...
How Rebirth Storylines Reveal Themselves in Emotional Journeys
In his seminal work The Seven Basic Plots, author Christopher Booker argues that nearly all stories, across cultures and eras, follow one of seven fundamental narrative structures. These include...
The ROI of Storytelling – How the 7 Plots Drive Sales
In today's saturated market, capturing consumer attention is more challenging than ever. Yet, amidst the noise, certain advertisements break through and resonate deeply with audiences. What's their...
Leger x WIN: World Relaxation Day
Leger is proud to be a part of the Worldwide Independent Network of Market Research (WIN), an organization of different market researchers around the world that develops quality insights around the...
The Future on the Plate: Understanding the Momentum of Meal Kits
The U.S. meal kit industry has matured into a multibillion-dollar market, valued at $5.95 billion in 2024, with projections pushing it toward $17 billion by 2030. While growth has moderated since...
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