The Trade War Is Back. Is “Buy American” Back Too?

The Trade War Is Back. Is “Buy American” Back Too?

Sep 8, 2026

As trade tensions between the United States and Canada reach the consumer shelf, Americans say they are willing to reconsider some of the products they buy. But the latest Leger research suggests that tariffs alone are unlikely to trigger widespread switching.  Those...
Why a Prepaid Research Model Changes How Teams Work 

Why a Prepaid Research Model Changes How Teams Work 

Mar 4, 2026

Many organizations rely on research to guide important decisions, yet the way research is planned and activated often works against that goal. Traditional project-based models treat each study as a standalone effort, creating friction for teams that rely on insights...