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Politics Canada: Carney and Liberals Maintain Lead as Opposition Struggles to Gain Momentum
As Canada grapples with a period of intense political debate — including renewed controversy over the federal agreement with Alberta to...
Alberta Healthcare: Labour Relations & General Perceptions
A new Leger survey shows that tensions in Alberta’s public sector continue to influence how residents view the provincial government....
Eligible but Unaware: The Gap in Breast Cancer Screening Awareness
Last year, several provinces and territories announced they were lowering the minimum age for breast cancer screening (mammograms). In...
Canadians still value family gatherings over the holidays
As the holiday season approaches, many families will once again gather around the table — and while conversations may heat up over...
Leger Announces the Acquisition of Element54
Montreal, November 19, 2025 – Leger is pleased to announce its acquisition of Element54, a leading Canadian firm specializing in...
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The Secret to Funding Success Is Smarter Data Storytelling
Securing a research grant is never easy. Review committees are flooded with strong proposals, and often, the difference between a winning...
5 Reasons Academic Researchers Choose Leger
In a world where academic research moves fast, having the right partner makes all the difference. Researchers need more than just...
Humour in Advertising: The Keys to Ensuring the Brand Isn’t Forgotten
Why do jokes travel faster than logos? We’ve all seen ads where the joke lands, but the brand doesn’t. The gag gets repeated in offices,...
Cube AI Insights: You Bought 30 Seconds. You Got 2.
Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads memorable before viewers...
Craft Advertising That Leaves a Mark, No Matter the Market
There’s a quiet flaw in global marketing strategy that plays out in markets around the world every day: International ads — often...
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