Gain deeper insights into newcomers’ unique needs

Delve into newcomers’ journeys to gain insights into their consumer behaviors and the challenges they face during integration.

Cracking the Newcomer Code: Fall 2024 Retail Webinar (Canada)

By gaining insight into their experiences, you can better welcome newcomers and customize your products, services, and customer experience to meet their unique needs.

Register
  • ^Explore their unique insights and perspectives
  • ^Access data on consumer habits and behaviors
  • ^Uncover strategic insights tailored for public institutions and retail

About the study

What matters most to newcomers upon arriving? How can you provide products, services and policies that meet their needs?

Cracking the Newcomer Code aims to amplify the voices of newcomers, building bridges with government institutions, service sectors and brands.

The study will survey hundreds of individuals who arrived in Canada within the last 10 years, regardless of their immigration status.

It offers an unprecedented perspective on the experiences, challenges, needs and lifestyles while painting a portrait of the evolution of their situation in various areas (finances, employment, housing, insurance, retail habits, and more).

Need to go above and beyond our specialised study? Are you looking for insights tailored to your organization? Learn how to conduct custom research with Leger Opinion’s newcomer panel. 

Cracking the Newcomer Code: New Fall 2024 Edition

We will reveal newcomers’ distinct shopping habits and integration challenges, equipping brands with insights to better engage these expanding populations in Canada. Join our webinar to learn about their:

  • ^Economic challenges
  • ^Shopping habits
  • ^Preferred retailers
  • ^Use of loyalty programs
  • ^Community influences on purchase decisions
  • ^Housing situation
  • ^Experience with racism and discrimination
Register for the webinar

Some key findings from the March 2024 edition

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“As Canada welcomes half a million newcomers yearly, the Cracking the Newcomer Code study reveals a complex picture. It underscores the need for decision-makers to ensure success for Canada and its new residents. The substantial challenges newcomers face in establishing themselves professionally and personally underscore significant opportunities for government, public, and businesses to facilitate their journey.”

Lisa Covens, Senior Vice-President

“I am excited to share our Cracking the Newcomer Code study. Our approach reflects our commitment to DEI – this study is not just about quality data; it’s a step toward a more inclusive society where every voice is heard and valued. Embracing this study underlines our collective role in nurturing inclusion by deepening our understanding of diverse experiences.”

Heather Owens, GM, Executive Champion DEI

Strengthen your support for Canadian newcomers

Get the complete study or conduct customized research using our newcomer panel.

Speak with an expert