Leger Opinion 360 Data Collection Services

Data collection powered by research

When you need the highest quality market research data in North America.

Get insights across North America

Our proprietary LEO panel, with more than 400,000 members, is so accurate and reliable that more than 500 clients in Canada use it.

Count on our dedicated Leger Opinion team for all your data collection needs. We’re not data collectors who work on research projects; we are researchers who execute data collection.

Our dedicated in-house teams have decades of experience, and our services include survey programming, CAWI and CATI data collection, coding, translation, data processing, and in-depth analytics.

Since 2004, our expertise has spanned virtually every industry, and we’re backed by a dedicated team for academics. See our frequently asked questions here.

What makes us different?

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Unparalleled client service

Receive dedicated, personalized service and end-to-end support from a single point of contact who thoroughly understands your project. 

In-depth panelist information

We maintain detailed panelist profiles that are updated every 6 months to ensure you can target and survey the population you want to reach.

Hybrid recruitment approach and no river sampling

We deliver the highest quality data by using a hybrid recruitment approach and avoiding river (convenience) sampling. We have control over where our panelists are coming from, who they are, and who receives our surveys.

Access hard-to-reach audiences

Dig deep with hard-to-reach populations to get the insights you need. We can help you reach your targets, no matter how niche.

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Accurate and reliable data

We guarantee the quality of our data and have plenty of quality checks in place to prevent fraud. We provide data you can count on, from the accuracy of our member profiles to the data you receive.

Data protection and security

We ensure that your data and our panelists are protected by following the strictest industry data protection and security standards.

Born from research

With our market research expertise, you’ll receive insights you can trust. We’re skilled researchers who execute data collection, not data collectors who work on research projects.

What our clients say about us

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The team at Leger Opinion has consistently delivered for work we have done together. Professional, responsive, quick and smart, I trust the data they collect will be of the highest standards of our industry. I highly recommend their field team.

David Coletto, CEO, Abacus Data

“We’ve used pretty well all of the online panel providers with Canadian sample and have found that the quality of sample and professionalism of Leger Opinion’s staff is unsurpassed. It’s why we do not hesitate to name Leger Opinion as our data collection partner in our pitches and proposals. Partnering with Leger Opinion doesn’t just help ensure we achieve the vital objective of gathering quality data, it helps us win business.”

Doug Anderson, Principal, Earnscliffe

“It’s been great to work with Leger Opinion on multiple academic projects. Their panel recruitment practices stand out among many other panels currently available. They’ve been easy to work with as well–responsive, attentive, and willing to adapt to our required academic standards.”

Laura Stephenson, Professor & Graduate Chair, Western University

Get the insights you need today

Connect with our dedicated team to learn how we can reach your audience.