Gain deeper insights into newcomers’ unique needs

Delve into newcomers’ journeys to gain insights into their consumer behaviours and the challenges they face during integration.

Cracking the Newcomer Code: Insights from the Second Wave

Download the webinar presentation to dive deeper into newcomers’ purchasing habits.

Download the presentation
  • ^Explore their unique insights and perspectives
  • ^Access data on consumer habits and behaviours
  • ^Uncover strategic insights tailored for public institutions and retail

About the study

What matters most to newcomers upon arriving in Canada? How can you provide products, services and policies that meet their needs?

Cracking the Newcomer Code aims to amplify the voices of Canadian newcomers, building bridges with government institutions, service sectors and brands.

The study surveyed hundreds of individuals who arrived in the country within the last 10 years, regardless of their immigration status.

It offers an unprecedented perspective on the experiences, challenges, needs and lifestyles while painting a portrait of the evolution of their situation in various areas (finances, employment, housing, insurance, retail habits, and more).

Need to go above and beyond our specialised study? Are you looking for insights tailored to your organization? Learn how to conduct custom research with Leger Opinion’s newcomer panel. 

(Re)watch the latest webinar on our Cracking the Newcomer Code study

We revealed newcomers’ distinct shopping habits and integration challenges, equipping brands with insights to better engage these expanding populations in Canada. (Re)watch our webinar to learn about their:

  • ^Economic challenges
  • ^Shopping habits
  • ^Preferred retailers
  • ^Use of loyalty programs
  • ^Community influences on purchase decisions
  • ^Housing situation
  • ^Experience with racism and discrimination
Watch the webinar

Some key findings from the November 2024 edition

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“As Canada welcomes half a million newcomers yearly, the Cracking the Newcomer Code study reveals a complex picture. It underscores the need for decision-makers to ensure success for Canada and its new residents. The substantial challenges newcomers face in establishing themselves professionally and personally underscore significant opportunities for government, public, and businesses to facilitate their journey.”

Lisa Covens, Senior Vice-President

“I am excited to share our Cracking the Newcomer Code study. Our approach reflects our commitment to DEI – this study is not just about quality data; it’s a step toward a more inclusive society where every voice is heard and valued. Embracing this study underlines our collective role in nurturing inclusion by deepening our understanding of diverse experiences.”

Heather Owens, GM, Executive Champion DEI

Strengthen your support for Canadian newcomers

Get the complete study or conduct customized research using our newcomer panel.

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