Leger AI
At Leger, we’re integrating artificial intelligence to enhance our research solutions, empower our clients, and set new benchmarks in the industry. Our vision is clear: to be at the forefront of technology, leveraging AI’s transformative potential to ignite innovation and growth. We aim to use this powerful technology to empower you, our client, and to lead the industry towards a future shaped by data-driven insights.
Our commitment to AI
Generative AI and LLMs (Large Language Models) are powerful tools in market research, unveiling a new era of insights, efficiency, and innovation.
At Leger, our dedication to AI transcends mere adoption— we are pioneering change.
We’re committed to harnessing AI to offer unparalleled decision-making capabilities to our clients and to mold the future of market research.
Internal programs
Leading the industry towards transformative advancements requires a commitment to equipping our team with the best tools and knowledge. Our internal programs are designed to foster organizational effectiveness, skill development, and high-quality research output.
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Cultivating industry standards and ethical practices
Understanding the importance of AI governance, we’ve established a dedicated team to guide the integration of AI tools in our operations and uphold the highest ethical standards.
Propelling operational excellence
We’re continuously exploring new technologies to enhance our efficiency and accuracy in data analysis, ensuring our team and clients benefit from the latest advancements.
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Advancing global research practices
Through our participation in global networks and committees, like the CRIC AI committee and ESOMAR AI task force led by Jean-Marc Léger, we aim to share knowledge and best practices, shaping the future of market research with AI.
AI to propel data-driven intelligence
Our leadership in innovation is evident in our commitment to AI. We’re leveraging AI to refine our expertise, offering our clients cutting-edge research products and solutions.
Discovering deeper insights across industries
Offering advanced research solutions and products
Connecting human behavior with data-driven intelligence
Discovering deeper insights across industries
Our research industry experts utilize AI to tailor services to individual preferences, revolutionizing the customer experience across industries.
Offering advanced research solutions and products
We’re at the forefront of developing innovative research methods and products, employing the latest machine learning and language models for comprehensive data analysis.
Connecting human behavior with data-driven intelligence
The Cube AI solution is a data-driven advertising test platform. It leverages artificial intelligence to enable precise measurement of advertising effectiveness across attention, emotion, facial recognition, and eye-tracking, offering a comprehensive view of customer engagement in real-time. This innovative application, utilizing biometric data alongside traditional respondent-level data and Leger’s well-established panel norms, enables clients to make better, faster and more informed advertising decisions.
Take the Next Step with Leger AI
Let us connect you with the perfect team to leverage our AI initiatives for your success.