Enhance shopper experiences to build loyalty from store to screen
Every purchase tells a story. At Leger, we decode that story—tracking how shoppers plan purchases, pick favorites and why they choose to stay loyal. We help CPG brands move faster and stay relevant thanks to unique insights that reveal what really drives consumers.
The Microbiome Study looks at how Americans are waking up to gut health and how their growing knowledge, habits, and shopping choices are shaping the future of wellness. From supplements to at-home tests to functional foods, the study uncovers what’s driving this shift.
It looks at:
• Awareness and familiarity, where 70% know at least something about the microbiome, but only a small fraction take action through testing or diagnostics.
• Supplementation trends, where 53% currently take gut health supplements, led by probiotics, fiber, and prebiotics, with many relying on both online research and medical recommendations.
• Food and beverage habits, as 65% seek gut-friendly options, from fermented foods to probiotic drinks and herbal teas, making gut health part of everyday consumption.
Stay ahead of what’s next.
Case study: How a leading bean company captured millennials’ tastebuds
BLANK - DO NOT DELETE
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Objective
A major bean company wanted to understand consumer preferences and design a new, non-traditional product line targeting millennials. Their goal was to innovate while keeping their leadership in the category.
Methodology
Outcome
- Successfully launch 3 new flavors in an untapped market segment
- Maintain category leadership while appealing to millennials
- Apply insights across R&D, marketing, and management for decision-making
Meet our experts
Tracey Berkenbush
Clients rely on me for tailored research that adapts to their unique business questions, whether it’s uncovering unmet needs, shaping brand strategy, or optimizing products. By connecting consumer insight to business impact, I help brands move with confidence and capture opportunities across the full product lifecycle.
Lacy Moore
At Leger, I deliver fast, decision-ready insights that uncover who buyers are, what drives their choices, and which claims, packs, and price points will win in the market. By translating complex consumer data into simple growth moves, I help CPG teams sharpen their brand story, optimize pack/price architecture, and accelerate distribution and velocity across omnichannel environments.
Your next business decision starts here.
Behind every dataset, there are people. Our experts and partners share real perspectives to help you succeed.
Stay ahead of what’s next.