Bernie Malinoff
Executive Vice-President, Consumer Insights, North America
With nearly four decades of experience in market research and consulting, Bernie Malinoff is a recognized industry leader known for his strategic approach, curiosity, and commitment to delivering actionable insights. Throughout his career, he has worked across a wide range of sectors, including transportation, lottery and gaming, consumer packaged goods, retail, and financial services.
Bernie joined Leger in November 2025 following the acquisition of Element54, a Canadian advertising research firm founded in 2008 that he previously led. As Executive Vice-President, Consumer Insights, North America, he oversees strategic client relationships and leads teams of research professionals dedicated to helping organizations make informed business decisions.
Bernie also leads Leger’s Advertising Research Centre of Excellence, providing thought leadership on advertising effectiveness, creative development, and media research.
Actively involved in the market research industry, Bernie is a Past-President of the former MRIA Quebec Chapter and a founding Board Member of the Insights Association Canadian Chapter. He regularly speaks at conferences across North America and has delivered guest lectures on marketing and market research.