Every day, more than 4,000 advertisements compete against each other to get consumers’ attention. In such a saturated environment, the challenge is colossal. It’s no longer enough to be seen. Brands must leave an everlasting impression on consumers’ minds.
Understanding how viewers feel becomes an essential lever for creating ads that captivate, move, and, ultimately, incite them to act.
Yet traditional methods, based on quantitative data, have their limits when deciphering the complexity of human emotional reactions.
Cube AI recommends an innovative alternative for businesses. By decoding every facial micro-expression, Cube AI enables in-depth analysis of an ad’s emotional impact and the attention it attracts.
By accurately measuring how a campaign resonates with its audience, Cube AI helps brands adjust their advertising campaigns to strengthen the emotional connection with their customers and maximize effectiveness.
Measure Emotions and Attention: A Must-Try
According to Harvard Business School professor Gerald Zaltman, 95% of purchasing decisions are guided by unconscious processes. (Source: HBR France)
In terms of consumption, emotions play a key role on several fronts:
- They promote memorization
- They are a source of motivation and mobilization
- They are the source of attachment
To understand what really influences consumer choices, we need to dig deeper. Cube AI deconstructs the most subtle elements to reveal the real drivers of consumer decisions.
Allying Artificial Intelligence & Biometrics to Measure Advertising Effectiveness
Rather than relying solely on survey responses, Cube AI uses these sophisticated algorithms to explore in depth human behaviour.
This innovative method harnesses automated facial recognition technologies to capture users’ diverse facial reactions in real-time and analyze its effect.
How it Works: A Truly Portable Laboratory
Cube AI employs a remote user-testing platform in the form of a mobile application.
The platform uses the camera built into computers, smartphones, and tablets to capture facial expressions and track participants’ eye movements several times a second.
Based on specific muscle movements and facial feature configurations, Cube AI is able to recognize and interpret:
- The seven primary emotions: joy, surprise, fear, sadness, disgust, anger, contempt,
- As well as the neutral state.
By scanning facial micromovements, the tool can detect:
- The emotions felt
- The level of attention paid to the screen
- The degree of engagement
By identifying different perceptions in this way, Cube AI is able to detect new elements indicating what really captivates the audience:
- By precisely tracking eye movements, the software can denote the actual attention the user pays.
- Meanwhile, The various facial expressions allow us to perceive the emotions participants feel as they are being made.
As a result, brands now have more in-depth information to better measure and optimize their advertising campaigns.
The Best of Both Worlds With a 360° Approach
To enrich the information base used to guide business strategies, Cube AI combines the following:
- Biometric data obtained through facial analysis
- Data from traditional surveys
By combining these approaches, the tool can analyze components that have not yet been fully explored.
This makes it possible to evaluate aspects previously deemed difficult to quantify and examine each component of a campaign to adjust strategies according to the attention and emotions aroused.
Acting Proactively
Unlike post-campaign evaluations, it is now possible to test advertisements in advance. The various data collected can be used to identify the elements most likely to capture attention and elicit the best emotional reactions, thereby increasing the chances of success.
Cube AI’s research experts have also created a global impact index calculation that can be used to benchmark against the competition and find ways to stand out from the crowd.
With this tool, brands can access in-depth analysis to understand the smallest details and adjust their strategies accordingly.
More Than Just Counting Clicks
Cube AI illustrates the emotional journey of customers without filters.
Rather than relying on conventional metrics (click-through rates, etc.), which focus only on surface results, this technique explores various facets of human behaviour to measure intangible but essential elements for success:
- Attention
- Emotion
- Engagement
By transforming these parameters into actionable data, Cube AI helps identify the elements that truly resonate, paving the way for better-targeted, more personalized, and, above all, more effective advertising.
In Conclusion...
Every second counts – turn them into a memorable moment with Cube AI. Use this innovative solution to fine-tune your strategies and improve the reach of your ads.
According to Harvard Business School professor Gerald Zaltman, 95% of purchasing decisions are guided by unconscious processes. (Source: HBR France)
In terms of consumption, emotions play a key role on several fronts:
- They promote memorization
- They are a source of motivation and mobilization
- They are the source of attachment
To understand what really influences consumer choices, we need to dig deeper. Cube AI deconstructs the most subtle elements to reveal the real drivers of consumer decisions.
