Finance
Invest in strategies that deliver
Set your financial institution apart with standout client experiences—powered by our insights
Leverage tailored financial data and insights
Trusted Insights for Canada’s Financial Institutions
At Leger, we’re proud of our collaboration with Canada’s financial services providers thanks to our extensive panel of respondents.
With over 500,000 respondents, our panel is the largest in Canada and allows financial institutions to reach Canadians from coast to coast while also targeting specific groups such as young people, newcomers and business leaders.
Strategic data, measurable results
Our team of research experts and consulting partners offer expertise that spans:
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Customer attraction
Capture the interest of all audience types through a strong brand and powerful service offering.
Customer retention and relationship growth
Improve your customer experience to retain existing clients, and deepen relationships.
Segmentation
Understand your target audience across generations and levels of wealth (mass, mass affluent, and wealthy) to better tailor your messaging.
Message testing
Test promotional offers, new features, rewards and ad testing/creative development to see what people find most appealing before you launch new initiatives. For an innovative approach, Cube AI is available to take message and concept testing to the next level.
Innovation
Leverage consumer, influencer, and AI insights to propel your brand forward with IDEAvate360, our proprietary innovation solution that helps you future–proof your products and stand out.
What makes us different?
Dedicated experts with cross-category expertise
Access hard-to-reach audiences
Specialized studies
North American Tracker
Dedicated experts with cross-category expertise
We ensure your brand benefits from working with experts who deeply understand finance. Our expertise includes banking (B2C and B2B), mortgages, payment solutions, RRSPs, investments, insurance, and more.
Access hard to reach audiences
Dig deep with hard-to-reach populations to get the insights you need. We can help you reach your targets, no matter how niche.
Specialized studies
Explore Gen Z and millennials’ perspectives on their finances with the Youth study, understand how reputable you are with Reputation, and discover our in-depth Newcomers to Canada study, which will be released in 2024.
North American Tracker
We maintain a constant pulse on the state of the economy with our LEO panel made up of 500,000+ members. Each month, we track how North Americans feel about their personal finances and the economic situation, using the insights to inform our research.
Deepen your knowledge to expand your potential
Explore financial research solutions that will resonate with your audience and stakeholders.