Public Affairs

Navigate evolving market shifts

Get reliable insights to navigate public opinion and engage with diverse stakeholders. 

Adapt quickly to drive better outcomes

How do your stakeholders think? Where can you reach them, and what will make a lasting impression?

When you need to understand and influence public opinion and build better relationships with your stakeholders, we’re here to help.

We provide accurate, representative insights that you can leverage to build better policies, improve your strategies, and advocate for your interests. 

Whether you need to reach a national audience or a specific hard-to-reach group of people, our coast-to-coast experts are ready.

We’re trusted advisors to all levels of government, universities, non-profits, interest groups, media organizations, and more. 

Leverage research to act with confidence

In addition to custom qualitative, quantitative, or hybrid research, some of our public affairs market research expertise you can leverage includes:

BLANK - DO NOT DELETE

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Government and institutional research

Understand what matters most to your stakeholders to inform your decision-making and strategic planning. Governments across Canada trust us to provide the essential data they need to deliver better services to the public. Explore our City Index study for crucial municipal insights about your city’s performance.

Policy formation

Explore public opinion and get the representative data you need to design effective policies. 

Media relations and campaign evaluation

Effectively engage with the media to foster positive public perceptions of your brand.

Government relations

Inform your strategy with reliable data and effectively advocate to government stakeholders.

BLANK - DO NOT DELETE

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Forecasting

Better anticipate future challenges and opportunities by predicting how your stakeholders are likely to respond to new policies, programs, or events. 

Segmentation

Understand the market landscape, your target audience, and the best way to reach them and effectively tailor your messaging.

Reputation benchmarking

Understand what drives your reputation, how to influence it, and how to differentiate yourself.  

What makes us different?

Regional teams

Benefit from a local touch. Our team of experts from coast to coast thoroughly understands the regional nuances that impact your organization, wherever it is located.

Access to hard-to-reach audiences

Dig deep with hard-to-reach populations to get the insights you need. We can help you reach priority populations, rural audiences, younger people, new immigrants, and more.

Sector expertise

Inform your decision-making and drive better outcomes across a spectrum of sectors, from government to healthcare, education to energy, and beyond.

Advanced analytics

When you need to go beyond traditional market research and uncover deeper insights, you can rely on our close partnership with the Leger Analytics team.

Regional teams

Benefit from a local touch. Our team of experts from coast to coast thoroughly understands the regional nuances that impact your organization, wherever it is located.

Access hard-to-reach audiences

Dig deep with hard-to-reach populations to get the insights you need. We can help you reach priority populations, rural audiences, younger people, new immigrants, and more.

Sector expertise

Inform your decision-making and drive better outcomes across a spectrum of sectors, from government to healthcare, education to energy, and beyond.

Advanced analytics

When you need to go beyond traditional market research and uncover deeper insights, you can rely on our close partnership with the Leger Analytics team.

Elevate your public affairs strategy

Start delivering better results and proactive public sector strategies.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.