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In the world of advertising, capturing attention and building emotional connections are key ingredients for a successful campaign. Kit Kat’s recent ad provides a great example of how these elements can drive performance, particularly when the balance between attention...
Canada's immigration policies play a key role in its social and economic fabric, and that is why, in spring 2024, we...
The healthcare industry continues to face unprecedented challenges in the aftermath of the COVID-19 pandemic....
Canada’s healthcare system is grappling with an increasing backlog of medical procedures, diagnostics, and treatments....
As the 2024 BC provincial election draws near, Leger plans to repeatedly administer this survey on a weekly basis to...
In the fast-paced realm of advertising, capturing a viewer's attention within the first...
The Canadian skincare industry is projected to be worth approximately $2.13 billion in...
Staying ahead of the competition requires more than a good marketing strategy — it...
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