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In a world where academic research moves fast, having the right partner makes all the difference. Researchers need more than just data—they need insights, expertise, and a team they can rely on. Here are 5 reasons why Leger, a leading provider of market research...
Why do jokes travel faster than logos? We’ve all seen ads where the joke lands, but the brand doesn’t. The gag gets...
Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads...
There’s a quiet flaw in global marketing strategy that plays out in markets around the world every day: International...
In his seminal work The Seven Basic Plots, author Christopher Booker argues that nearly all stories, across cultures...
In 2025, Canadians are navigating an economy they describe with more caution than...
Today, Canada’s financial landscape is shifting. Inflation is easing, interest rates are...
In today's saturated market, capturing consumer attention is more challenging than ever....
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