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For years, Canadian financial institutions have invested heavily in digital transformation. Mobile apps are stronger. Self-serve is widespread. AI is no longer just experimental. And yet, customer experience in banking remains fragile. Recent, reputable sector...
Are Canadians Confident in Banks’ Preparedness for Economic and Cyber Shocks? The Data Says: It Depends. Canada’s...
Securing a research grant is never easy. Review committees are flooded with strong proposals, and often, the...
In a world where academic research moves fast, having the right partner makes all the difference. Researchers need...
Why do jokes travel faster than logos? We’ve all seen ads where the joke lands, but the brand doesn’t. The gag gets...
Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity,...
There’s a quiet flaw in global marketing strategy that plays out in markets around the...
In his seminal work The Seven Basic Plots, author Christopher Booker argues that nearly...
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