Here we go again with tariffs. Once again, businesses are trying to understand what higher costs might mean for pricing, demand and consumer behaviour. And once again, many CPG brands are asking the same question: If prices go up because of...
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The Trade War Is Back. Is Buy Canadian Back Too?
Here we go again with Canada-U.S. trade tensions! More escalation. And once again, more attention is being paid...
The Pollster Polled: Lisa Covens
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering...
Happiness Index 2026: Happiness Is Up Across Canada
Good news: Canadians are feeling a little happier than they were a year ago. Our 2026 Happiness Index puts the...
The Pollster Polled: Luc Dumont
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering...
The Pollster Polled: Susan Sanei-Stamp
What if, for once, we reversed the roles? At Leger, we are used to asking questions,...
Prescription Drug Affordability in Canada: When Coverage Isn’t Enough
Prescription drug affordability is becoming a cost-of-living and access-to-care issue....
Lana Porter Meets AIMI: A Human Take on AI-Moderated Interviews
As AI becomes more common in market research, qualitative teams are asking a practical...
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