Market Research

Insights you can count on

Whether you want to conduct traditional market research or push the envelope, our team of experts has you covered in Canada, the United States, or internationally.

Ignite your path with market research

Unique solutions

Your organization is unique, and we specialize in designing research solutions that incorporate the right tools and methodologies for your strategies, growth, and success.

Customized approach

Your brand can’t thrive with cookie-cutter or one-size-fits-all approaches. We dive deep into your organization to design unique solutions that provide strategic, actionable insights.

In-house operations experts

Experience seamless communication and higher quality data with our project managers, programmers, statisticians, coders, translators, quality control agents, and more.

End-to-end research solutions

For nearly four decades, we’ve been delivering data-driven intelligence to clients in virtually all sectors across all methodologies. Take advantage of the latest technologies and gain better insights. Need more? Our dedicated internal teams can help with all your analytics, CX, and digital marketing needs.

Discover thoughts, emotions, and opinions

Get to the heart of your target audience’s thoughts, emotions, and opinions with qualitative research. With a focus on exploratory and interpretive analysis, this method goes beyond numbers and provides a rich understanding of your audience. Our experts excel in uncovering in-depth insights and perspectives through interviews, focus groups, observations, and more.
Qualitative

Gain concrete, numerical insights

Get concrete, numerical insights for data-driven decision-making with quantitative research. This approach emphasizes quantifiable metrics you can leverage to measure and analyze trends and patterns objectively. Rely on our expert guidance and powerful online panel (LEO) to cover all your survey and statistical analysis needs.
Quantitative

Get the best of both worlds

Hybrid research seamlessly blends qualitative and quantitative approaches to help you make nuanced, data-informed decisions. This approach measures trends and patterns while going beyond numbers to uncover subjective motivations and experiences. Our experts can help you leverage diverse hybrid approaches, like online communities, sensory testing (IHUTs, CLTs), and more.
Hybrid

Need insights now? Explore our specialized studies which offer targeted insights on markets, trends, and consumer behaviour.

Qualitative

Get to the heart of your target audience’s thoughts, emotions, and opinions with qualitative research. With a focus on exploratory and interpretive analysis, this method goes beyond numbers and provides a rich understanding of your audience. Our experts excel in uncovering in-depth insights and perspectives through interviews, focus groups, observations, and more.

Quantitative

Get concrete, numerical insights for data-driven decision-making with quantitative research. This approach emphasizes quantifiable metrics you can leverage to measure and analyze trends and patterns objectively. Rely on our expert guidance and powerful online panel (LEO) to cover all your survey and statistical analysis needs.

Hybrid

Get the best of both worlds. Hybrid research seamlessly blends qualitative and quantitative approaches to help you make nuanced, data-informed decisions. This approach measures trends and patterns while going beyond numbers to uncover subjective motivations and experiences. Our experts can help you leverage diverse hybrid approaches, like online communities, sensory testing (IHUTs, CLTs), and more.

Need insights now? Explore our specialized studies which offer targeted insights on markets, trends, and consumer behavior.

Optimize your market strategies

Fine-tune your impact with our market research specialists.