Travel & Tourism
Connect with consumers to stand out from the competition.
Plan and inform your market strategies
The COVID-19 pandemic, inflation, natural disasters, and AI have reshaped travel and tourism.
Understanding and quickly adapting to the needs of the travel & tourism community is more important than ever.
Our team of expert researchers specializes in holistic qualitative and quantitative travel market research tailored to your unique needs and budget.
We’re here to deliver the strategic insights you need to navigate the changing industry landscape and deliver value to your customers.
Some of our satisfied clients include YVR, Destination Vancouver, Club Med, and more.
Build deeper connections with travellers
In addition to custom qualitative, quantitative, or hybrid research, some of our travel & tourism market research expertise you can leverage includes:
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Awareness & usage research
Understand your market presence and develop strategies to increase your reach.
Branding & advertising research
Differentiate yourself from the competition, learn which messages resonate best with your target customers, and measure the impact of your marketing activities.
Segmentation
Understand the market landscape, who your target customers are, and the best way to reach them.
Concept testing
Refine your product and service ideas before launch to save money and better address your customers’ needs and wants.
Pricing analysis
Understand your customers’ willingness to pay for different options so you can set the optimal prices for your products and maximize your revenue.
What makes us different?
Decades of travel & tourism experience
Holistic approach
International reach
Travel & tourism online community
Decades of experience
We deliver actionable insights that are relevant for your brand with more than 40 years of collective travel and tourism research expertise.
Holistic approach
Ensure all aspects of your travel and tourism research programs inform and build on each other, rather than being conducted in isolation.
International reach
Understand travellers from across the world. We’ve conducted research with travellers from Canada, the U.S., the UK, Australia, China, Japan, Korea, Germany, Mexico, and India.
Travel & tourism online community
Understand what truly matters to U.S. travellers and which experiences they’re seeking. Our travel & tourism online community is made up of a wide variety of U.S. travellers who are passionate about tourism and exploration.
Meet travellers’ evolving demands
Redefine your approach with intelligent, data-driven research.