Americans’ Vacation and Travel Plans During and After COVID-19

In his seminal work The Seven Basic Plots, author Christopher Booker argues that nearly all stories, across cultures and eras, follow one of seven fundamental narrative structures. These include well-known arcs like Overcoming the Monster, The Quest, and Rags to...

In 2025, Canadians are navigating an economy they describe with more caution than confidence. Leger’s 2025 Canadian Economic Confidence report reveals that only 31% rate the economy as “good” or “very good,” while 69% say it’s “poor” or “very poor.” Just 38% expect...

Today, Canada’s financial landscape is shifting. Inflation is easing, interest rates are edging down, and Canadians are adapting to new realities: delayed home ownership, intergenerational wealth transfers, and the continued rise of digital banking. Amid this change,...

In today's saturated market, capturing consumer attention is more challenging than ever. Yet, amidst the noise, certain advertisements break through and resonate deeply with audiences. What's their secret? They harness the timeless power of storytelling—crafting...