Cyntia holds a master’s degree in public communications and has been with Leger since 2010. With a solid foundation in public affairs and consumer research, Cyntia’s greatest strength is strategic analysis.

Since 2022, as vice-president, Cyntia has co-led the Eastern Canada research team, which includes over forty researchers. In addition to managing the team, Cyntia assists major clients with their projects and provides evidence-based strategic recommendations.

Her high-profile clients include major Quebec municipalities and para-governmental and public affairs organizations for projects involving social acceptability, citizen priorities, etc.

During her ten years as a researcher, Cyntia created Étude Bleue, the first exclusive study on local purchasing in Quebec. She is the company’s spokesperson for this study, on municipal expertise, and for all studies relating specifically to the greater Capitale-Nationale region.