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From Sensitivities to Spending: The New Mindset Fueling Health Innovation
Consumers are becoming more intentional in how they manage their health, and for many, the gut is where that journey begins. What used to be dismissed as occasional discomfort is now sparking deeper...
Mapping the Gut Health Opportunity and Embracing the Gut Microbiome Revolution
Consumers are no longer approaching gut health as a one-time fix. They’re building it into their everyday lives through supplements, foods, beverages, and personal care products that support their...
Go C.U.S.T.O.M. with MROCs: Why Leading Brands Are Building Custom Insight Communities
Consumers aren’t just respondents - they’re collaborators, co-creators, and critics. To truly understand them, brands need to listen consistently, not occasionally. A custom Market Research Online...
Gut Health and Mental Health: Exploring the Emotional Frontier of Digestive Wellness
Mental wellness has found a powerful — and unexpected — partner: the gut. While science has long acknowledged the gut-brain axis, it’s only now entering mainstream awareness. Consumers are reshaping...
The Gut Reset: Gut Health is Becoming the New Wellness Standard
Once a niche topic, gut health has gone mainstream in 2025 and is now recognized as central to how we feel, look, and live. It’s no longer just about digestion but about everything from immunity and...
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