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GLP-1 Culture Is Redefining the Holiday Table
The holidays have long been a time of indulgence, celebration, and connection. But this year, the balance of joy and wellness is shifting in new ways. The growing influence of GLP-1 medications is...
2025 Holiday Food Trends: Shaping the Future of Meals, Drink, and Retail
Every holiday season, Americans gather around tables that reflect more than just what they eat or drink. These moments capture how people are feeling, spending, and connecting. The Holiday Table...
Leger x WIN: The State of Mental Health in 2025
Leger is proud to be a part of the Worldwide Independent Network of Market Research (WIN), an organization of different market researchers around the world that develops quality insights around the...
Attitudes Toward Political Leaders, Free Expression, and Health-Related Beliefs
This week, we surveyed U.S. residents on various political topics.Highlights include... Political Identity and Voting Patterns When asked who they would vote for in the 2028 presidential election:...
Humor in Advertising: The Keys to Ensuring the Brand Isn’t Forgotten
Why do jokes travel faster than logos? We’ve all seen ads where the joke lands, but the brand doesn’t. The gag gets repeated in offices, group chats, and playgrounds — but when people are asked who...
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