The online customer experience study
Dive deep into the online market and consumer trends shaping the retail industry.
WOW Digital 2025
WOW Digital evaluates the online experience of retail businesses in Canada based on a range of performance metrics. Join our webinar to discover the full ranking of retailers offering the best online experience.
- ^Evaluate 20+ key dimensions
- ^Compare yourself to competitors
- ^Understand online irritants
About the study
Are you delivering an online experience that goes beyond WOW? We’ll help you find out.
Our WOW Digital study evaluates more than 20 aspects of the online experience you offer your customers and ranks the retailers that offer the best online experiences in Canada.
This year, our special features explore consumers’ digital engagement with brands.
Paired with our WOW In-Store study, which evaluates the in-store experience offered by retailers in Ontario, Western Canada, and Quebec, WOW Digital is an essential tool to improve your strategy.
Dive back into last year’s webinar
While we wait for this year’s long-awaited results, take a look at last year’s webinar. Find out more about:
- ^The 2024 best online experience ranking
- ^Insights on personalization and AI
“Discover where to invest your time and resources to deliver the best online customer experience with the WOW Digital study. It’s an invaluable tool to help you understand your recent online visitors’ needs and expectations, and how you stand out (or don’t) versus your competitors. Your personalized report will deliver an in-depth understanding of your strengths and weaknesses so you can make targeted improvements to wow your online customers!”
Hélène Crépin, Senior Vice-President, Consumer Insights (study lead)
Level up your online experience with WOW Digital
Get more information or your personalized report.