The online customer experience study

Deep dive into the online market and consumer trends shaping the retail industry.

Booklet: WOW 2024

Discover the full rankings for this year’s WOW Digital and WOW In-Store studies.

  • ^Evaluate 20+ key dimensions
  • ^Compare yourself to competitors
  • ^Understand online irritants

About the study

Are you delivering an online experience that goes beyond WOW? We’ll help you find out.

Our WOW Digital study evaluates more than 20 aspects of the online experience you offer your customers and ranks the retailers that offer the best online experiences in Canada.

Paired with our WOW In-Store study, which evaluates the in-store experience offered by retailers in Ontario, Western Canada, and Quebec, WOW Digital is an essential tool to improve your strategy.

Webinar Replay: The 2024 WOW Digital Study

Get a gold mine of insights on the online customer experience. Watch our webinar to discover: 

  • ^The 2024 best online experience ranking
  • ^Insights on personalization and AI

Some key findings from this year’s study

“Discover where to invest your time and resources to deliver the best online customer experience with the WOW Digital study. It’s an invaluable tool to help you understand your recent online visitors’ needs and expectations, and how you stand out (or don’t) versus your competitors. Your personalized report will deliver an in-depth understanding of your strengths and weaknesses so you can make targeted improvements to wow your online customers!”

Hélène Crépin, Vice-President, Consumer Insights (study lead)

Level up your online experience with WOW Digital

Get more information or your personalized report.