The annual online customer experience study
Explore the WOW 2025 Digital Study to uncover key insights and explore consumer trends redefining the retail industry.
Booklet: WOW 2025 Study
Click below to see the full ranking of retailers.
- ^Evaluate 20+ key dimensions
- ^Compare yourself to competitors
- ^Understand online irritants
About the study
Are you delivering a WOW digital customer experience? We’ll help you find out.
Our WOW study evaluates the digital experience of your most recent customers and provides detailed analysis using our index to not only tell you how you’re doing, but your ranking among your competition in Canada.
As is the WOW tradition, in addition to our ranking, we also have a special featured section. This year, we explored consumers’ digital engagement with brands and their digital journey.
And in our evolving world, it’s important to have a 360 view of the retail market, and that includes online. So be sure to check out our WOW In-Store Study, which evaluates the online experience.
The 2025 webinar
Missed our webinar on the 2025 study? Watch it now and learn more about the digital experience of Canada’s retailers.
Here is what is included:
- ^The 2025 best online experience ranking
- ^Insights on digital engagement with brands
- ^Insights on consumers' digital journey
Some key findings from this year’s study
“Discover where to invest your time and resources to deliver the best online customer experience with the WOW Digital study. It’s an invaluable tool to help you understand your recent online visitors’ needs and expectations, and how you stand out (or don’t) versus your competitors. Your personalized report will deliver an in-depth understanding of your strengths and weaknesses so you can make targeted improvements to wow your online customers!”
Hélène Crépin, Senior Vice-President, Consumer Insights (study lead)
Level up your online experience with WOW Digital
Get more information or your personalized report.