The annual online customer experience study

Explore the WOW Digital Study 2026 to uncover key insights and explore consumer trends redefining the retail industry.

Webinar - Jan. 22, noon (ET)

The 2026 WOW Study explores the online retail customer experience, key purchase drivers, brand perceptions, and emerging trends.

You can also register for the WOW In-Store webinar on Jan. 20 at noon (ET).

Register now
  • ^Evaluate 20+ key dimensions
  • ^Compare yourself to competitors
  • ^Understand online irritants

About the study

Are you delivering a WOW digital customer experience? We’ll help you find out.

Leger’s WOW Digital Study 2026 showcases the best online experiences in Canada—as seen through the eyes of consumers.

Based on more than 20 evaluation dimensions, the study uncovers what truly inspires, engages, and builds loyalty in the digital world.

This year’s edition highlights how consumers engage with brands and the new expectations shaping the digital customer journey.

Combined with the WOW In-Store Study, it delivers a complete omnichannel analysis to help you provide a consistent and memorable customer experience across all touchpoints.

Visit the WOW In-Store page

The 2025 webinar

Missed our webinar on the 2025 study? Watch it now and learn more about the digital experience of Canada’s retailers.

Here is what is included:

  • ^The 2025 best online experience ranking
  • ^Insights on digital engagement with brands
  • ^Insights on consumers' digital journey
Watch the webinar

Some key findings from the WOW Digital 2025

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“Discover where to invest your time and resources to deliver the best online customer experience with the WOW Digital study. It’s an invaluable tool to help you understand your recent online visitors’ needs and expectations, and how you stand out (or don’t) versus your competitors. Your personalized report will deliver an in-depth understanding of your strengths and weaknesses so you can make targeted improvements to wow your online customers!”

Hélène Crépin, Senior Vice-President, Consumer Insights (study lead)

Level up your online experience with WOW Digital

Get more information or your personalized report.

Speak with an expert