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Has the evolution from “Dry January” to “Damp January” potentially paved the way for a longer-lasting “Sober Curious” lifestyle for younger generations? According to our study “Beyond the Buzz: Defining the Sober Curious Movement,” there is a notable trend that Gen Z...
The Leger Economic Confidence January 2024 report offers a crucial perspective on the economic sentiments of U.S....
Every month, we conduct a survey of North Americans to explore their views on the economy, finances, and their...
In the highly competitive healthcare space, having effective DTC marketing strategies in place is becoming more and...
U.S. adults have more access to news than ever before, whether they are reading it, hearing it, or even watching a...
U.S. adults have more access to news than ever before, whether they are reading it,...
Every month, we conduct a survey to explore North Americans' views on the economy,...
The state of the economy has left many retailers wondering which holiday shopping trends...
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