As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and hear from more people, while still protecting the nuance and interpretation that make qualitative insights useful? For Leger,...
Sports fandom in Canada and the U.S. is becoming more active, more digital, and more commercially engaged. As the NHL and NBA Playoffs unfold and anticipation builds for the 2026 FIFA World Cup, fans are showing strong interest across major sporting events. The bigger...
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive decisions. With The Pollster Polled, we shift perspectives: we give the floor to those who are usually behind the surveys. Arlen...
Mental wellness has found a powerful — and unexpected — partner: the gut. While science has long acknowledged the gut-brain axis, it’s only now entering mainstream awareness. Consumers are reshaping how they talk about clarity, mood, and emotional balance through the...
Leger is proud to release its new report on restaurant choice drivers for U.S. consumers. The report, which is available on Leger’s website, details the top reasons why restaurant goers choose the establishment that they want in each restaurant sector, including...
