Prediction markets are no longer just an emerging idea on the edges of sports betting. Our Fall 2026 study shows they already have a meaningful foothold among active bettors in Canada and the United States, even though adoption remains much more limited across the...
As trade tensions between the United States and Canada reach the consumer shelf, Americans say they are willing to reconsider some of the products they buy. But the latest Leger research suggests that tariffs alone are unlikely to trigger widespread switching. Those...
Americans give their happiness an average score of 70 out of 100, offering a broad snapshot of how people across the country are feeling in 2026. Nearly three in ten say their happiness has improved over the past year, while 45% say it has stayed the same. Download...
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and hear from more people, while still protecting the nuance and interpretation that make qualitative insights useful? For Leger,...
Sports fandom in Canada and the U.S. is becoming more active, more digital, and more commercially engaged. As the NHL and NBA Playoffs unfold and anticipation builds for the 2026 FIFA World Cup, fans are showing strong interest across major sporting events. The bigger...
