Exploring the Sober Curious Movement: A Generational Shift

Exploring the Sober Curious Movement: A Generational Shift

Has the evolution from “Dry January” to “Damp January” potentially paved the way for a longer-lasting “Sober Curious” lifestyle for younger generations? According to our study “Beyond the Buzz: Defining the Sober Curious Movement,” there is a notable trend that Gen Z...
Beyond the Buzz: Defining the Sober Curious Movement

Beyond the Buzz: Defining the Sober Curious Movement

Have you noticed your friend, nephew, or spouse ordering a mocktail or picking up an alcohol-free canned beverage lately? Enjoying time with family and friends while staying sober is becoming increasingly popular. Our research expert, Jenna Varites, conducted our...
U.S Residents Continue to Experience Economic Downturn

U.S Residents Continue to Experience Economic Downturn

Every month, we conduct a survey of  U.S. residents to explore their views on the economy, finances, and the government. This month, our survey was conducted between February 23 and 25, 2024. Download the report to learn more. Some of the key highlights on the...
How Are U.S. Residents Managing Their Finances?

How Are U.S. Residents Managing Their Finances?

Every month, we conduct a survey of U.S. residents to explore their views on the economy, finances, and the government. This month, our survey was conducted between January 26 and 28, 2024. Download the report to learn more. Some of the key highlights on the U.S....