Sports fandom in Canada and the U.S. is becoming more active, more digital, and more commercially engaged. As the NHL and NBA Playoffs unfold and anticipation builds for the 2026 FIFA World Cup, fans are showing strong interest across major sporting events. The bigger...
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive decisions. With The Pollster Polled, we shift perspectives: we give the floor to those who are usually behind the surveys. Arlen...
Mental wellness has found a powerful — and unexpected — partner: the gut. While science has long acknowledged the gut-brain axis, it’s only now entering mainstream awareness. Consumers are reshaping how they talk about clarity, mood, and emotional balance through the...
Leger is proud to release its new report on restaurant choice drivers for U.S. consumers. The report, which is available on Leger’s website, details the top reasons why restaurant goers choose the establishment that they want in each restaurant sector, including...
From August 23 to 25, 2024, we surveyed U.S. residents on the upcoming Presidential election. Download the report to learn more Some of the key highlights from our U.S. Politics Survey include… Harris is slightly ahead, but the race is still close. If the presidential...
