What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that inform decisions. With The Pollster Polled, we shift perspectives: we give the floor to those who are usually behind the surveys. For...
Prescription drug affordability is becoming a cost-of-living and access-to-care issue. It is also part of the broader conversation about prescription drugs in Canada, where national pharmacare, private insurance, provincial formularies, and out-of-pocket costs all...
As AI becomes more common in market research, qualitative teams are asking a practical question: how can new tools help us move faster and hear from more people, while still protecting the nuance and interpretation that make qualitative insights useful? For Leger,...
By Susan Sanei-Stamp Canadian banks are investing heavily in smarter personalization. Better advice, more relevant offers, predictive nudges, and AI-supported experiences are quickly becoming part of the customer promise. But there is one constraint many teams may be...
Sports fandom in Canada and the U.S. is becoming more active, more digital, and more commercially engaged. As the NHL and NBA Playoffs unfold and anticipation builds for the 2026 FIFA World Cup, fans are showing strong interest across major sporting events. The bigger...
