In the world of advertising, capturing attention and building emotional connections are key ingredients for a successful campaign. Kit Kat’s recent ad provides a great example of how these elements can drive performance, particularly when the balance between attention...
The healthcare industry continues to face unprecedented challenges in the aftermath of the COVID-19 pandemic. Procedural backlogs, exacerbated by staffing shortages and strained healthcare resources, have left hospitals and clinics struggling to provide timely care....
Canada’s healthcare system is grappling with an increasing backlog of medical procedures, diagnostics, and treatments. General practitioners (GPs) and nurses, at the forefront of patient care, face tremendous pressure due to these delays. A recent Leger survey of 100...
As the 2024 BC provincial election draws near, Leger plans to repeatedly administer this survey on a weekly basis to provide up-to-date polling and insights related to the upcoming election. This survey was conducted from September 20 to 23, 2024. Download the report...
In the fast-paced realm of advertising, capturing a viewer’s attention within the first few seconds of a commercial is not just beneficial; it’s imperative. Industry research, including findings from Cube AI and Leger and other advertising analytics firms,...
