18% of Canadians say they turn to AI first when searching for information online. While search engines remain the first choice for most, that proportion has tripled since Leger began tracking AI usage in 2024. AI also shapes consumer decisions: among Canadians who...
Prediction markets are no longer just an emerging idea on the edges of sports betting. Our Fall 2026 study shows they already have a meaningful foothold among active bettors in Canada and the United States, even though adoption remains much more limited across the...
Canadians continue to have confidence in the financial services sector, but that confidence comes with some important caveats. While 58% of Canadians express confidence in the sector, many also report concern (46%), skepticism (42%), and confusion (34%). Strong...
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that inform decisions. With The Pollster Polled, we shift perspectives: we give the floor to those who are usually behind the surveys. For...
Good news: Canadians are feeling a little happier than they were a year ago. Our 2026 Happiness Index puts the national average at 70.5 out of 100, up from 68.7 in 2025. This year’s study also expands to the United States, offering a new point of comparison for...
