Generation Z has been called the “digital natives,” the influencer generation, and more to reflect their birth into a world where the Internet is an expectation — not a luxury. Understanding the behavior and characteristics of Gen Z is vital for marketers and...
Summer 2022 is on the horizon, and US consumers are eagerly looking forward to a season of travel, safety, and predictability. As COVID has become more manageable and predictable than the last two years, consumers have started looking toward new experiences and...
Between 2020 and 2022, the travel industry faced an enormous range of challenges. COVID, travel restrictions, inflation, and the rising cost of commercial flights all played into one common denominator — people were staying home. Now, as some of those obstacles...
Smell that? It’s not teen spirit — it’s avocado toast. You’ve probably heard all of the stereotypes around the term, “Millennials.” Children of the internet, this generation has impacted and influenced modern marketing, products and culture. Media has caricatured them...
The travel and tourism industry has long been a major staple of economic activity and growth in the USA. However, the COVID-19 pandemic has had a significant impact on the industry. The industry accounted for 2.9% of U.S. GDP in 2019, totaling about $1.9 trillion. ...
