Are U.S. consumers optimistic or pessimistic about the future? What do they think about AI tools? And are they leaning Democrat or Republican for the 2024 presidential election? Leger’s latest North American Tracker has the answers. Sentiment is a primary driver when...
There are plenty of examples of how gaming has become more a part of everyday life. Now more than ever, brands are looking to gaming and digitization to improve the consumer experience. As Gen Z ages toward working age, they will continue to drive the proliferation of...
It’s no secret that gaming has become a part of everyday life. Anyone keeping up with the news has seen that record-setting lottery jackpots have become commonplace. In fact, most of the largest payouts in history have been in recent years, including 2022’s $2 billion...
Under-Tourism is the trend of taking a trip to a less traveled and more unexplored destination. Travelers who scour social media for “destination finds” know that under-tourism has gained in popularity in recent years. There are examples like Getaway House, which has...
It’s a whole new ball game with sports betting. Gaming professionals are racing to appeal to sports betters, but they may be missing out on ways to appeal to some segments, according to a new study from Leger. As March Madness approaches, sports betting professionals...
