U.S. Consumers’ Perspectives on the U.S. Economy and Mental Health

May 16, 2023

Are U.S. consumers optimistic or pessimistic about the future? Do they think the U.S. economy will improve or decline over the next 6 months? And how are concerns about the U.S. financial condition impacting their mental health? This final edition of Leger’s North...

The Latest Trends in Health and Wellness May Surprise You

Apr 27, 2023

It’s no surprise that when people think about health and wellness, things like vitamins and supplements quickly come to mind. But how about technology? Or a simple water bottle or even sunshine? Are those things that most brands consider? A new study by Leger suggests...

U.S. Consumers’ Perspectives on Trump’s Indictment, Crime, and Violence

Apr 19, 2023

What do U.S. consumers think about the indictment of former President Donald Trump? What are their opinions about crime, violence and gun control? Leger’s latest North American Tracker has the answers. Sentiment is a primary driver when it comes to U.S. consumers’...

U.S. Consumers’ Perspectives on AI Tools and the 2024 Presidential Election

Apr 11, 2023

Are U.S. consumers optimistic or pessimistic about the future? What do they think about AI tools? And are they leaning Democrat or Republican for the 2024 presidential election? Leger’s latest North American Tracker has the answers. Sentiment is a primary driver when...

As the “first fully digital” generation, Gen Z expects gaming as part of the brand experience

Apr 10, 2023

There are plenty of examples of how gaming has become more a part of everyday life. Now more than ever, brands are looking to gaming and digitization to improve the consumer experience. As Gen Z ages toward working age, they will continue to drive the proliferation of...