The in-store customer experience study
Dive deep into the in-store market and consumer trends shaping the retail industry.
WOW In-Store 2025
WOW In-Store evaluates retailers in Ontario and Western Canada based on various criteria to identify those offering the best in-store experiences. Join the webinar to discover the 2025 rankings!
- ^Evaluate 20+ key dimensions
- ^Compare yourself to competitors
- ^Understand in-store irritants
About the study
Are you delivering an in-store customer experience that goes beyond WOW? We’ll help you find out.
Our WOW In-Store study evaluates the in-store experience you offer your customers in detail and ranks the retailers that offer the best in-store experiences in Ontario, Western Canada, and Quebec, according to recent visitors.
This year, our special features explore the incentives for shopping in-store versus online, and vice versa, along with a ranking of shopping malls.
Paired with our WOW Digital study, which evaluates the online experience retailers across Canada offer, WOW In-Store is an essential tool to improve your strategy.
Dive back into last year’s webinar
While we wait for this year’s long-awaited results, take a look at last year’s webinar. Find out more about:
- ^The 2024 best in-store experience rankings
- ^How inflation impacts purchasing behavior
- ^Insights on customer loyalty and media incentives
“WOW In-Store is the ideal study for any organization that wants to understand where to invest its resources to improve its customers’ in-store customer experience and get a competitive edge. Your detailed report will help you understand how your recent visitors rank you against other Western Canada or Ontario retailers in your sector and provide personalized recommendations for your business.”
Hélène Crépin, Senior Vice-President, Consumer Insights (study lead)
Level up your in-store experience with WOW
Get more information or your personalized report.