WHAT DO COMPANIES NEED TO KNOW ABOUT GENERATION Z AND MILLENNIALS IN 2023?
Leger’s 2023 Youth Study, which surveyed over 3,000 members of Generation Z and millennials, has the answers. We are pleased to present the 5th edition of this annual study, which is the largest Canadian survey ever conducted on these generations.
We invite you to join us for three free webinars that will share insights about their finances, future and employment. This study’s insights are a must have for any company seeking to understand how to connect with Generation Z and millennials in 2023.
GENERATION Z AND MILLENNIALS IN 2023: INSIGHTS ABOUT THEIR FINANCES, FUTURE AND EMPLOYMENT
Insights About their Future
Presented by Allan Dawe, Vice-President, Vancouver and Nikolas Lopez, Senior Research Director
The recent economic turmoil is affecting Gen Z and millennials’ perception of the economy and their finances. How do they describe their financial situation? How are they adjusting to inflation, rising interest rates and difficulty buying a home? What do they think about new financial trends, such as cryptocurrency and alternative investment platforms?
This webinar presents the Youth Study’s key findings on their personal finances.
Insights About their Future
Presented by Allison Watson, Associate Vice-President, Edmonton and Alanna Meyer, Research Director
What are Generation Z and millennials’ perceptions of their future? Are they optimistic about the future of their community? How does this impact their decision making (and by extension, your company)?
This webinar paints a portrait of how they relate to the future and the social, political and cultural issues that worry them.
Insights About their Employment
Presented by Allison Watson, Associate Vice-President, Edmonton and Nikolas Lopez, Senior Research Director
What do young workers think about the job market? What makes them leave a job or decide to stay? What type of manager are they looking for? The labour shortage is prompting companies to question how they can attract, retain and satisfy young workers.
This webinar explored Generation Z and millennials’ relationship with their work, their concerns about it and their employment expectations.
