Healthcare
Navigate healthcare complexities
Adapt your organization to excel in the rapidly evolving healthcare landscape.
Gather important healthcare intelligence
The healthcare industry is dealing with complex challenges.
There is a shortage of doctors and nurses, technology is rapidly advancing, and more people are using telehealth services.
To succeed, healthcare organizations must think differently about how they interact with patients, caregivers, HCPs, and aHCPs. To stay ahead of the competition, you must understand what diverse audiences are looking for and strategize accordingly.
As the industry landscape evolves, our team’s extensive healthcare knowledge across both Canada and the U.S. is your asset. Specialized in diverse medical fields, we provide data-driven insights and strategies grounded in a deep understanding of healthcare’s complexities.
Utilize strategic research solutions
In addition to custom qualitative, quantitative, or hybrid research, some of our healthcare market research expertise you can leverage includes:
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Demand forecasting
Optimize your resource planning and outcomes by projecting future demand for and usage of your products or services.
Segmentation
Develop a comprehensive understanding of the market landscape, who your target audience is, and the best way to reach them.
Patient Support Program (PSP) satisfaction
Measure patients’ satisfaction with your PSP and identify key strengths and opportunities for improvement.
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Patient journey mapping
Capture the emotional side of the patient journey to develop a more holistic understanding of patients’ needs, understand how and when they interact with your brand, and improve patient outcomes and satisfaction while personalizing care delivery.
Chart audits
Examine medical records to review treatment decisions and identify opportunities to improve care in the future.
What makes us different?
In-depth healthcare expertise
Diverse therapeutic area knowledge
Access to hard-to-reach audiences
Innovative methodologies
In-depth healthcare expertise
Get unmatched qualitative and quantitative insights. We have deep expertise conducting research with all stakeholders—HCPs, aHCPs, patients, caregivers, and more.
Diverse therapeutic area knowledge
Our experts have extensive expertise across diverse disease areas and specializations, including central nervous system conditions, inflammatory diseases, infectious diseases, respiratory diseases, rare diseases, oncology, endocrinology, cardiovascular health, neurology, and more.
Access hard-to-reach audiences
Dig deep with hard-to-reach populations to get the insights you need. Whether you need to reach pharmacists in a specific region, doctors who treat certain conditions, or patients dealing with rare diseases, we have you covered.
Innovative methodologies
From social listening and custom online communities to demand forecasting and segmentation, our innovative techniques offer holistic insights that help you guide your decisions with precision and foresight.
Get expert healthcare guidance
Connect with our dedicated team for tailored insights and success strategies.