The Quebec Code

January 1, 1970

Over the past 30 years, Leger has gathered the deepest secrets, the deepest fears and the greatest hopes of Quebeckers and Canadians to redefine what makes Quebec different. Based on a scientific approach, this book reveals the seven identity traits that make Quebeckers unique- no better or worse, but definitely different.

Most Quebeckers come from a French culture and live in an English society with an American way of life. Who are we? What do we want? What do we hope for?

This book paints a surprising, often destabilizing, sometimes embarrassing but above all, not complacent, portrait of the Quebec personality.

The Quebec Code is the key to opening the hearts, souls and even wallets of Quebeckers!

Visit the Quebec Code website

Buy the book [@sarah do we need some sort of text to say we’re not affiliated with amazon?]

Related Posts

Business Leaders’ Views on US Policies

We conducted a survey of senior Canadian business leaders to explore their views on the current economic and political situations in Canada and the United States. This survey of senior decision-makers was conducted among members of our exclusive LEO Decision panel, a...

Leger X WIN: Climate Change

Leger is proud to be a part of the Worldwide Independent Network of Market Research (WIN), an organization of different market researchers around the world that develops quality insights around the world. Multiple times a year, all WIN members conduct research on...

Federal Politics: Week of March 24

Every week during the federal election, we survey Canadians on their federal voting intentions.Some of the key highlights of our survey about Canadian Politics​… With the election campaign just getting started, Mark Carney and the Liberal Party of Canada are leading...

Trump Tariff Tracker: Week of March 17

Every week during this tumultuous period, we conduct a survey of Canadians and Americans to explore their views on the economy and their finances.Compared with last week, results remain fairly stable. Some of the key highlights of our survey… Top Issues in Canada and...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.