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Kit Kat’s Winning Formula: Attention, Emotion, and Advertising Success
In the world of advertising, capturing attention and building emotional connections are key ingredients for a successful campaign. Kit Kat’s recent ad provides a great example of how these elements...
Cracking the Newcomer Code: Spring 2024 Edition for Public and Financial Institutions
Canada's immigration policies play a key role in its social and economic fabric, and that is why, in spring 2024, we worked to bring public and financial institutions closer to Canadian newcomers....
Halloween
From October 25 to 27, 2024, we surveyed Canadians to know more about their spending and habits related to Halloween. Some of the key highlights of our survey about Canadians’ Halloween habits...
Canadian Perceptions of U.S. Election
From October 18 to 21, 2024, we surveyed Canadians about their perceptions of the upcoming U.S. presidential election. Some of the key highlights of our survey about the Canadian Perceptions of U.S....
Humanity index
In a world-first, a team of experts has measured the humanity of a population with the launch of the Canadian Humanity Index. This study provides fresh insight on how Canadians perceive their...
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