Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives about gender equality, violence, and sexual harassment.
From October 21 to December 15, 2020, over 26,000 people from 34 countries responded to the survey. Leger was responsible for data collection in Canada.
As 2024 comes to an end, our Cube AI experts are celebrating the ads that made us smile, laugh, and feel a little lighter. In a year full of twists, turns, and challenges, these campaigns reminded us of the power of emotion—taking us on journeys that were...
Millennials and Gen Z continue to be at the forefront of the zeitgeist. While the repeated cultural debates of the appeal of skinny jeans and whether or not trad wives have it all are not without merit, brands and organisations need to go a bit deeper to better...
The theme behind PharmaBrands Creativity Now! Conference highlighted a very important principle: in the highly regulated world of pharmaceutical marketing, creativity often thrives under constraints. While regulations can feel like obstacles, they also serve as a...
In the world of advertising, capturing attention and building emotional connections are key ingredients for a successful campaign. Kit Kat’s recent ad provides a great example of how these elements can drive performance, particularly when the balance between attention...
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