Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives about gender equality, violence, and sexual harassment.
From October 21 to December 15, 2020, over 26,000 people from 34 countries responded to the survey. Leger was responsible for data collection in Canada.
Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads memorable before viewers scroll away.Across hundreds of ad tests, Cube AI consistently notices the same pattern: If attention doesn’t lock in early, it...
There’s a quiet flaw in global marketing strategy that plays out in markets around the world every day: International ads — often beautifully produced and widely celebrated in their home markets — are launched in new regions with minimal or no adaptation. Maybe the...
In his seminal work The Seven Basic Plots, author Christopher Booker argues that nearly all stories, across cultures and eras, follow one of seven fundamental narrative structures. These include well-known arcs like Overcoming the Monster, The Quest, and Rags to...
In 2025, Canadians are navigating an economy they describe with more caution than confidence. Leger’s 2025 Canadian Economic Confidence report reveals that only 31% rate the economy as “good” or “very good,” while 69% say it’s “poor” or “very poor.” Just 38% expect...
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