Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives about gender equality, violence, and sexual harassment.
From October 21 to December 15, 2020, over 26,000 people from 34 countries responded to the survey. Leger was responsible for data collection in Canada.
In the fast-paced realm of advertising, capturing a viewer's attention within the first few seconds of a commercial is not just beneficial; it's imperative. Industry research, including findings from Cube AI and Leger and other advertising analytics firms, underscores...
The Canadian skincare industry is projected to be worth approximately $2.13 billion in 2024, representing steady growth from previous years. This surge underscores the increasing consumer demand for skincare products, driven by multiple factors. Firstly, there's a...
Staying ahead of the competition requires more than a good marketing strategy — it demands a deep understanding of CPG insights such as consumer behaviour, market trends, and performance over time. That’s where our Brand Momentum Study comes in. The Brand Momentum...
In the competitive world of advertising, capturing and maintaining viewer attention is paramount. As experts in leveraging attention metrics and facial emotion analysis, Cube AI, powered by Leger, has delved deep into the nuances of how emotions influence ad...
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