Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives about gender equality, violence, and sexual harassment.
From October 21 to December 15, 2020, over 26,000 people from 34 countries responded to the survey. Leger was responsible for data collection in Canada.
Many clients who approach our LegerCX department have reached the strategic stage of continuously collecting customer feedback to improve their journeys. The primary goal of this initiative is often to quickly reduce perceived pain points in the customer experience,...
In today's fast-paced healthcare landscape, the need for precise and actionable market research has never been greater. Traditional methods, while valuable, are increasingly being augmented by advanced AI technologies. By leveraging the power of AI, healthcare...
In today's digital age, consumers are bombarded with countless advertisements every day, making it increasingly challenging for a single ad to stand out. Capturing a viewer's attention within the first few seconds is crucial not only for engagement but also to ensure...
Companies evaluated in our Reputation 2024 study can gain access to an exhaustive report detailing their brand reputation. Discover public perception of your organization through the lens of the six pillars of reputation, utilizing a model unique to Léger: financial...
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