Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives about gender equality, violence, and sexual harassment.
From October 21 to December 15, 2020, over 26,000 people from 34 countries responded to the survey. Leger was responsible for data collection in Canada.
Canadians continue to have confidence in the financial services sector, but that confidence comes with some important caveats. While 58% of Canadians express confidence in the sector, many also report concern (46%), skepticism (42%), and confusion (34%). Strong...
Here we go again with tariffs. Once again, businesses are trying to understand what higher costs might mean for pricing, demand and consumer behaviour. And once again, many CPG brands are asking the same question: If prices go up because of...
Here we go again with Canada-U.S. trade tensions! More escalation. And once again, more attention is being paid to buying Canadian. We’ve been here before. When this all started back in early 2025, the reaction was strong and many Canadians took...
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that inform decisions. With The Pollster Polled, we shift perspectives: we give the floor to those who are usually behind the surveys. For...
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