Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives about gender equality, violence, and sexual harassment.
From October 21 to December 15, 2020, over 26,000 people from 34 countries responded to the survey. Leger was responsible for data collection in Canada.
Participant recruitment is the lifeblood of any research study, but it’s also one of its most ethically sensitive steps. How you find, invite, and interact with participants can make or break the credibility of your research — and it’s not just about following...
In today’s fast-moving market research landscape, businesses need access to high-quality data grounded in a deep understanding of the population. Leger Opinion delivers exactly that—thanks to our robust online methodologies and carefully curated panels, we provide...
When it comes to market research, working with a company that not only understands your business needs but also aligns with your values and culture is essential. That’s why Leger Opinion is the perfect partner for businesses seeking genuine, data-driven insights into...
Securing a research grant is a big win—congrats! After months of proposal writing, budgeting, and crossing your fingers, you finally have the green light (and funding) to move forward. But once the celebrations are over, the reality kicks in: now you have to execute...
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