Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives about gender equality, violence, and sexual harassment.
From October 21 to December 15, 2020, over 26,000 people from 34 countries responded to the survey. Leger was responsible for data collection in Canada.
In today's business world, customer experience (CX) has become a key strategic focus. Whether aimed at building customer loyalty, reducing costs, or stimulating growth, CX initiatives are central to a company's competitive advantage. Yet, the challenge remains: how do...
Every day, more than 4,000 advertisements compete against each other to get consumers’ attention. In such a saturated environment, the challenge is colossal. It's no longer enough to be seen. Brands must leave an everlasting impression on consumers' minds....
We surveyed Canadians on how they feel about climate change. Highlights include...Public concern for climate change tends to wane during economic downturns, and current confidence in both the national and household economies is at an all-time low. The Leger Worry...
Millennials and Generation Z are often the subject of criticism when it comes to traditions and the "good old values" cherished by previous generations. Phrases like "kids these days" are frequently used to suggest that they don’t share the same values, views, or...
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