Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives about gender equality, violence, and sexual harassment.
From October 21 to December 15, 2020, over 26,000 people from 34 countries responded to the survey. Leger was responsible for data collection in Canada.
By Hélène Crépin and Luc Dumont Retail loyalty is one of the most talked-about, and most misunderstood, topics in the industry today. Headlines regularly suggest that loyalty is disappearing, that consumers are more fickle than ever, and that price is the only factor...
Economic pressure, behavioral volatility and AI-assisted decision-making are fundamentally reshaping how, where and by whom purchase decisions are made. This reality came through loud and clear at NRF Big Retail Show 2026. The takeaway was unmistakable: the...
For years, Canadian financial institutions have invested heavily in digital transformation. Mobile apps are stronger. Self-serve is widespread. AI is no longer just experimental. And yet, customer experience in banking remains fragile. Recent, reputable sector...
Are Canadians Confident in Banks’ Preparedness for Economic and Cyber Shocks? The Data Says: It Depends. Canada’s financial institutions have built a reputation for stability, but stability is no longer the same as preparedness. In a year shaped by inflation fatigue,...
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