Each year, the Worldwide Independent Network of Market Research (WIN International), which Leger is a founding member of, conducts the WIN World Survey, which explores perspectives about gender equality, violence, and sexual harassment.
From October 21 to December 15, 2020, over 26,000 people from 34 countries responded to the survey. Leger was responsible for data collection in Canada.
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and related industry research) Synthetic data is data generated by computational models to replicate patterns found in real-world research data. In market...
What if, for once, we reversed the roles? At Leger, we are used to asking the questions, analyzing the answers, and uncovering the insights that inform decisions. With The Pollster Polled, we shift perspectives: we give the floor to those who are usually behind the...
By Anik Karimjee Canadians are rethinking how they shop for everyday household products, and the shift is both widespread and structural. What were once habitual, low-engagement purchases have become far more deliberate. Nearly nine in ten Canadians (87%) say they...
By Susan Sanei-Stamp Canadian financial leaders often frame regulation as a trade-off between innovation and protection. Our recent data suggests Canadians do not see it that way. Instead, they are asking a more fundamental question: can the system keep up, while...
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