The COVID-19 pandemic has disrupted the way market research companies, including Leger, conduct qualitative research.
When social distancing is mandatory, and meeting in groups is discouraged (if not actively prohibited) for health reasons, an online community is an ideal tool to conduct focus groups from a safe distance.
For our online research communities, we use the CMNTY platform. As of late, our Communications and Public Affairs team has been using the Focus tool within the platform to conduct online focus groups (given that in-person groups are discouraged and could pose health risks). In doing so, they have been able to save our clients time and money!
In this article, written by CMNTY, learn more about the advantages online communities offer when conducting focus groups during a pandemic (including cost and time savings, better participation rates, helpful transcription and video chat features, and more!).
Read the full article here.
INTERESTED IN LEARNING MORE ABOUT ONLINE COMMUNITIES?
In our article about 6 benefits of using an online research community, we share what online research communities are, where they came from, and how they can help your business.
In our article about 5 strategies for maintaining the health of your online research community, you’ll learn how to ensure your online community stays healthy over time.