[CASE STUDY] How Leger Helped Make Focus Groups Efficient & Affordable for Their Clients

November 3, 2020

The COVID-19 pandemic has disrupted the way market research companies, including Leger, conduct qualitative research.

When social distancing is mandatory, and meeting in groups is discouraged (if not actively prohibited) for health reasons, an online community is an ideal tool to conduct focus groups from a safe distance.

For our online research communities, we use the CMNTY platform. As of late, our Communications and Public Affairs team has been using the Focus tool within the platform to conduct online focus groups (given that in-person groups are discouraged and could pose health risks). In doing so, they have been able to save our clients time and money!

In this article, written by CMNTY, learn more about the advantages online communities offer when conducting focus groups during a pandemic (including cost and time savings, better participation rates, helpful transcription and video chat features, and more!).

Read the full article here.

INTERESTED IN LEARNING MORE ABOUT ONLINE COMMUNITIES?

In our article about 6 benefits of using an online research community, we share what online research communities are, where they came from, and how they can help your business.

In our article about 5 strategies for maintaining the health of your online research community, you’ll learn how to ensure your online community stays healthy over time.

HOW CAN WE HELP YOU WITH YOUR NEXT ONLINE COMMUNITY? FILL OUT THE FORM BELOW TO CONTACT OUR EXPERTS.

[mc4wp_form id=”28645″]

Related Posts

Corporate Reputation Takes a Hit in 2025

Political instability, trade tensions, strikes... In 2025, corporate reputations are more fragile than ever, and several major players have lost their feathers in the eyes of the public.  According to Leger's Reputation study, the reputation of nearly one in three...

Retail: WOW Trends in 2025 

Retail in 2025 is undergoing renewal. After a period marked by economic challenges and an upheaval in shopping habits, consumers are rediscovering in-person shopping, and retailers are competing ingeniously to win them over.    The 2025 edition of Leger's WOW study on...

More Symptoms, Less Support: The Growing Mental Health Gap in Canada

As Canadians mark Mental Health Week, there’s growing urgency to address a simple but troubling truth: millions are struggling with their mental health – and many aren’t getting the help they need.  In a national survey of over 1,500 Canadians, conducted April 25-27,...

The Ethics of Participant Recruitment: What You Need to Know

Participant recruitment is the lifeblood of any research study, but it’s also one of its most ethically sensitive steps. How you find, invite, and interact with participants can make or break the credibility of your research — and it’s not just about following...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.