THE 2021 EDITION OF THE RCC HOLIDAY SHOPPING SURVEY IS HERE!
This comprehensive 155-page report details the results of the fourth edition of RCC’s holiday shopping survey. More specifically, it is focused on how consumers plan to holiday shop in 2021.
This survey, conducted by Leger, asked 2,500 Canadians about their intended shopping behaviours for the upcoming holiday season. It also explores Canadians’ perceptions of how the pandemic has affected their financial wellbeing, when, where, and how they plan to shop, what they plan to buy, how promotions are affecting their purchase decisions, and general sentiments about holiday shopping.
SOME OF THE KEY HIGHLIGHTS OF THE RCC HOLIDAY SHOPPING SURVEY 2021 INCLUDE…
- Canadians plan to spend significantly more in 2021.
- This year, Canadians are anticipating returning to their pre-pandemic holiday traditions that include in-person celebrations, shopping at brick-and-mortar stores and more gift giving.
- Nearly two-thirds of survey respondents say they faced challenges last year due to items being out of stock, long delivery times and shipping delays, which will motivate them to start shopping earlier or buying local this year.
- More consumers this year are also planning to take advantage of holiday shopping sales than they have previously.
- and more!