Corporate Social Responsibility (CSR) [2022 WIN World Survey]

February 23, 2023

This portion of the 2022 edition of the WIN World Survey (WWS) explored perspectives on corporate social responsibility (CSR). The WWS is conducted annually by the Worldwide Independent Network of Market Research (WIN International), of which Leger is a founding member.


General knowledge about CSR: 51% of respondents have heard of CSR (including 49% of Canadians and 51% of Americans).

Efforts to embrace and promote CSR: 42% of respondents think that most companies are not doing it seriously and that it is only for appearance (including 42% of Canadians and 38% of Americans).

Influence of CSR on purchase decision: 50% of respondents say companies/brands socially responsible behaviours influence their purchase decisions (including 42% of Canadians and 45% of Americans). 

As noted by Vilma Scarpino, President, WIN International, “We are learning from every edition of our WIN World Survey that people are increasingly more worried about the environment and that they want to act upon this concern, and call companies, institutions, and governments to help. However, at the same time, a wide distrust towards international actors and their role in taking care of society and the environment is increasing, leading to citizens not even considering companies’ CSR efforts in their everyday purchase decisions…..

Read WIN’s press release about the corporate social responsibility portion of the 2022 WWS.


From October 9 to December 10, 2022, over 29,000 people from 36 countries were surveyed using CAWI/CATI/F2F/TAPI online survey methods. Leger was responsible for data collection in Canada and the United States.

Related Posts

Improve Your Brand Reputation With Reputation 2024

Companies evaluated in our Reputation 2024 study can gain access to an exhaustive report detailing their brand reputation. Discover public perception of your organization through the lens of the six pillars of reputation, utilizing a model unique to Léger: financial...

Spring Travel Plans

As winter begins to phase out and spring comes roaring in, Canadians have felt the need to get out of their city and travel to other places. From March 8 to10 2024, we surveyed Canadians on their travel plans for this spring. Download the report to learn more. Key...

Unlock the Potential of Canadian Newcomers in 2024

Discover the insights of our "Cracking the Newcomer Code" study, an essential resource for Canadian banks, insurance companies, government entities, public organizations, recruitment and staffing agencies, and more.  If you would like to purchase the full report...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.