The study on digital
platform usage
The specialized study that explores the usage, behaviours, and preferences
of Canadians on social media.
DGTL Study 2025: Data-Driven Social Media Behaviour Insights
Join us for the unveiling of our 3rd edition of this popular study, filled with insights and recommendations to guide your 2025 strategies.
- ^Refine your content strategy
- ^Reach your target audience with more confidence
- ^Optimize your media investments
About the study
The 2025 DGTL Study is divided into five chapters filled with insights designed to guide your next content strategies:
- Platform usage
- Influencers, creators, and employee ambassadors
- Brands
- Advertising formats
- Content Sources, cookies, and artificial intelligence
Whether you’re looking to understand platform usage more deeply, optimize your content to align with user preferences or integrate influencers and creators into your strategy, this study provides concrete opportunities to support your planning and decision-making.
Dive back into last year’s webinar
While awaiting this year’s results, take another look at the 2024 edition. Last year, we covered a variety of topics, including:
- ^Platform usage
- ^Digital fatigue
- ^The perceived credibility of influencers
- ^Platform usage by interest
- ^Adoption of emerging platforms
Some key findings from this year’s study
“The DGTL Study returns for a third edition, confirming certain trends and revealing new ones within a constantly evolving digital landscape. This year, it delves into key topics such as platform utility, the integration of employee-generated content (EGC), innovative strategies for strengthening brand visibility on social media, and the growing role of artificial intelligence. This study remains an essential tool for understanding online user behaviours and preferences!”
Sarah Mottet, General Manager, Leger DGTL
Enhance your digital strategy
Learn how we can help you explore trends or conduct a custom study.