For decades, In-Home Usage Tests (IHUTs) have been the most true-to-life way to gather product performance feedback on a National and International scale. This methodology takes into consideration cultural and regional preferences for taste, smell, touch, etc....
Working remote is a new reality for millions of people. In this new reality, it’s something that’s always been a part of our regular schedules. We asked our team to offer some advice for staying focused and happy while working from home…here’s...
Here at 360 Market Reach (now Leger), we’ve had a long history working with many natural and organic focused brands. In 2012, (based on what we’ve heard from our Market Research customers) we created 360 Natural Market, a Market Research Online Community. This...
After decades in the market research industry, we know that it can provide valuable information and make a significant impact on business decisions. That’s one of the many reasons why 10 years ago we decided to create 360 Market Reach. Here, we put the art of...
Reading between the lines. Testing a product that’s close but “not quite there”? Need more information to understand where your brand acceptance may be falling short? Or where you may be driving positive purchase intent? Does your decision require...
