Planning is the essential first step to any successful market research project. But when it comes to times of recession, careful and accurate planning can play a pivotal role in a company’s ability to make it through hard economic times. While some businesses may be...
In 2022, inflation is on the mind of every consumer — especially those who are starting their careers or beginning to look toward retirement. They’re concerned about their investments, increasing prices, and even how they’ll prepare for the golden years of...
Strengthen consumer relationships to your brand with a data-supported luxury brand strategy: Insights into how post-pandemic consumer attitudes toward luxury goods have changed. We’ve all experienced extensive shifts in our post-pandemic lives, including how we shop....
A new 360 Market Reach (now Leger) study features valuable insights to help inspire the brand evolution your company needs in order to keep up with changing customer attitudes. A lot has changed since the onset of the COVID-19 pandemic in 2019. So much, in fact, that...
Born in a pre-Internet era defined by events like the fall of the Berlin Wall, Gen X is often overlooked in favor of Baby Boomers, Millennials, and Gen Z. Despite their reputation as the “forgotten generation,” Gen X controls a significant share of the spending in...
