Strengthen consumer relationships to your brand with a data-supported luxury brand strategy: Insights into how post-pandemic consumer attitudes toward luxury goods have changed. We’ve all experienced extensive shifts in our post-pandemic lives, including how we shop....
A new 360 Market Reach (now Leger) study features valuable insights to help inspire the brand evolution your company needs in order to keep up with changing customer attitudes. A lot has changed since the onset of the COVID-19 pandemic in 2019. So much, in fact, that...
Born in a pre-Internet era defined by events like the fall of the Berlin Wall, Gen X is often overlooked in favor of Baby Boomers, Millennials, and Gen Z. Despite their reputation as the “forgotten generation,” Gen X controls a significant share of the spending in...
Market research is the process through which companies or research organizations gather insights that impact their brands, and brand categories. These insights can be widely varied, depending on the company’s strategic short- and long-term goals, and they can come...
Market research plays a pivotal role in a company’s decision-making, whether it’s about releasing a new product or making a key strategic decision. Foundational market research is the practice of discovering fundamental information about the consumers who are...
