Gen Z is the rising generation with its older members at the advent of their careers and claiming their share of spending power. While we’ve discussed Gen Z’s values before, we wondered about their buying decisions and motivations related to the holiday season....
Consumers are looking forward to winter holidays full of gift-giving and having a happy holiday. Consequently, that also means they’re looking to do a lot of gift shopping. This year, consumers show every sign of embracing the holidays, complete with buying gifts,...
Since the spring of 2020, the COVID pandemic and subsequent shutdowns have caused never-before-seen changes in consumer behavior on a global scale. As customer values change, there’s a potential for an adjustment in how they spend their money. Understanding these...
Traveling on Labor Day weekend is a long-held tradition among Americans. But every year, the scope of that tradition can change in a variety of ways. That’s why we conducted an online survey to explore Labor Day travel plans among US adults aged 18+ within the...
There have been some major shifts in our lives since 2019 — not just our-day-to-day routines. So how can brands maintain long-term, valuable customer connections already in place, given the dramatic shifts in your customers’ habits and outlooks? And how can you...
