From October 20 to 22, 2023, we surveyed Canadians to know more about their spending and habits related to Halloween.
Download the report to learn more.
Some of the key highlights of our survey about Canadians’ Halloween habits include…
- 79% of Canadians whose children are old enough to go trick-or-treating will do so this Halloween, half of Canadians (48%) will be handing out candy, and 37% will decorate their house.
- 71% of Canadians plan to spend approximately the same amount of money on Halloween as they did last year. On average, Canadians will spend $64.20 on costumes, candy, decorations, and other Halloween-related expenses. This average increases to $115.80 among parents.
- Only 28% of adults plan to celebrate Halloween this year. This proportion is higher among parents (41%).
- 59% of Canadians believe in at least one of the following phenomena: angels (with 45% saying they believe in them), ghosts and the paranormal (38%), that some people have special powers (35%), vampires (5%), or zombies (4%).
Methodology
This web survey was conducted from October 20 to 22, 2023, with 1,521 Canadians 18 years of age or older, randomly recruited from LEO’s online panel.
A margin of error cannot be associated with a non-probability sample in a panel survey. For comparison, a probability sample of 1,521 respondents would have a margin of error of ±2.51 %, 19 times out of 20.