Neil joined Leger in 2024 and he is the President of CUBE AI, a division of Leger that stands out for its advanced integration of AI technologies. Initially co-founded by Neil as CubeGO, Cube AI leverages AI to accurately measure emotion, facial recognition, and eye-tracking, which provides richer insights to Leger’s clients.

With more than 20 years of experience enhancing consumer experiences, Neil focuses on developing the next generation of AI solutions for market research.

He specializes in using technology to understand how brands impact consumers’ attention and emotions, focusing on packaging, UX and advertising optimization.

Before co-founding Cube AI, Neil created consumer brands for television personalities and international entertainment companies.

In 2023, ESOMAR named Neil as a global market research leader for his AdTech AI work.

Neil has a Bachelor of Arts from McGill University and an MBA from HEC Montreal.