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Cube AI: Measuring Advertising Effectiveness With Artificial Intelligence
Every day, more than 4,000 advertisements compete against each other to get consumers’ attention. In such a saturated environment, the challenge is colossal. It's no longer enough to be seen. Brands...
Extreme Weather Events
Extreme weather events are becoming increasingly frequent across the globe, including in Canada. From August 16 to 18, 2024, we surveyed Canadians about their perceptions of climate change, its...
Navigating the Skincare Industry: Key Trends and Insights for Brands in 2024-2025
The Canadian skincare industry is projected to be worth approximately $2.13 billion in 2024, representing steady growth from previous years. This surge underscores the increasing consumer demand...
Introducing the Brand Momentum Study: CPG Insights to Drive Your Next Strategies
Staying ahead of the competition requires more than a good marketing strategy — it demands a deep understanding of CPG insights such as consumer behaviour, market trends, and performance over time. ...
Alberta Government Report Card: August 2024
Every few months, Leger, conducts a study on the performance of the Alberta government. This time, the study was conducted between August 2 and 5, 2024.Key highlights from our study include......
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