Powerball® and Mega Millions Brand Awareness

September 21, 2022

In a recent series of surveys, Leger explored Americans’ perspectives on Powerball® and Mega Millions, their lottery and spending habits and more.

Most of the surveys were conducted from June to August 2022.

FIVE KEY FINDINGS OF OUR RESEARCH ON POWERBALL, MEGA MILLIONS AND LOTTERY SPENDING HABITS ARE…

1. FOOT TRAFFIC AND VISIT FREQUENCY ARE DOWN AT THE KEY LOTTERY RETAILERS IN THE USA, CONVENIENCE AND GROCERY STORES.

This is on top of the fact that grocery shopping pickup method has changed due to COVID, with more than 15% of Americans now ordering their groceries online and either picking them up or having them delivered.

2. UNDERLYING PLAY (I.E., ASIDE FROM A $1 BILLION JACKPOT) IS DOWN SLIGHTLY FOR THE THREE MAJOR LOTTERY GAMES, POWERBALL, MEGA MILLIONS AND SCRATCH IN 2022.

This trend has been the same throughout COVID, and now coming out of COVID, the U.S. economy is definitely affecting the casual lottery player, with almost 50% of those spending less claiming it is partially due to either the higher price of groceries, the high price of gas, or both factors.

3. THE TWO HIGHEST PAST YEAR GAMING ACTIVITIES FOR 18-39-YEAR-OLDS ARE EITHER MOBILE DEVICE OR CONSOLE-BASED GAMES.

60% of this younger age group consider one of these two gaming activities the “most fun”.

4. FOR 40-64-YEAR-OLDS, PLAYING SCRATCH/INSTANT GAMES IS THEIR #1 GAMING ACTIVITY.

For 50-64-year-olds, playing scratch games is their “most fun” gaming activity at 27%. However, 0% of 18-29-year-olds think Scratch tickets are the “most fun” gaming activity, despite the fact 30% of this age group has played a scratch game.

5. 60% OF THE U.S. POPULATION WERE AWARE OF THE $1.28 BILLION MEGA MILLIONS JACKPOT.

Awareness of the Mega Millions jackpot was significantly lower among the 18-29-year-old age group, at just 37%. 28% of Americans claimed to have bought a ticket for the second largest jackpot in history, although this was significantly lower among 18-29 year olds at 10%.

INTERESTED IN LEARNING MORE? CONTACT US BY FILLING IN THE FORM BELOW.


SURVEY METHODOLOGY

  • Web surveys were conducted with 1,000 Americans aged 18 or older, via Leger’s online panel, LEO.
  • Data collection took place over a multitude of weekends from June 2022 to August 2022.
  • Using 2010 U.S. census reference variables, the data was weighted by our statisticians according to gender, age, region, race/ethnicity, household size and education level in order to render a representative sample of the general population.
  • A margin of error cannot be associated with a non-probability sample in a panel survey. For comparison purposes, a probability sample of this size would have a margin of error of ±3.09%, 19 times out of 20.

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