Sandie Sparkman

Executive Vice-President, Client Solutions and in charge of business development

Office Directors

Montreal office


Sandie is the executive vice-president of client solutions at Leger. Sandie’s background in both technology and customer experience is the perfect blend of what we do at Leger. She brings an in-depth knowledge of customer experience measurement from her background as vice-president of operations of a national mystery shopping company.  She led the team to successfully optimize the operating model to accommodate growth and promote efficiency. After her major role in operations, Sandie put her more than 15 years of sales experience to use and became the Vice-President of Sales, a role she occupied before moving to Leger in 2013.  

Her focus on customer experience and engagement and understanding what excites clients allows her to see the business from both the operational point of view and the customer perspective. Her biggest strengths are her understanding of client behaviour and leveraging technology to create the perfect customer experience.   

Sandie has the rare ability to mesh her excellent understanding of how Leger’s technologies work and how to innovate and adapt technology to develop customized programs suited to each client’s unique set of challenges.  Over the years, she has successfully reinforced our reputation as a qualified provider of new market research methodologies. Among other things, she is known for helping our clients interpret various customer experience (CX) metrics. Most of all, she likes helping our clients overcome their challenges!   

Sandie is fluently bilingual in English and French and has dual Canadian and US citizenship, having grown up in New Jersey. 

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